I was reading up on Social Media Best Practices and I found another web article that I wanted to share with you guys today…
If you’ve tried your hand at managing various social media accounts for your business, then you know that your workload can add up quickly! And it would be a little relief if you had some advice on social media best practices to help you out.
Between posting content, running ads, and responding to messages in real-time (not just on one platform but on 3 or 4!), managing social media can become a full-time job. Thankfully we offer social media management services to help you out there.
The two biggest problems that most businesses face are that they either don’t have enough time to manage their social media. Or if they do, they don’t have the knowledge or experience to manage it well and use social media best practices.
Social media management can sometimes appear easy to take on at first due to the easy user experience on any given platform. But handling social media for a business is a lot different and more intricate than it is for a personal account.
All of the sudden, followers and engagement become more than a vanity metric: they’re opportunities for leads and sales.
Engagement is now crucial for you to capitalize on for the growth of your company. Posting everyday is no longer just a fun hobby but a necessity to keep your followers engaged and invested in your brand.
Plus, many users who have never used social media for business probably don’t know this, but most all social media platforms have a backend user experience specifically for businesses.
These platforms such as Facebook Ads Manager, Twitter Analytics & Ads, Instagram Business profiles and others can take a while to get really experienced at. But they are essential to growing your business social media accounts!
So how do you implement social media best practices with all of your accounts? Which tools and strategies are a waste of time, and which are truly effective?
We’re going to answer this question and more. Because today we’re covering the 8 social media best practices you should incorporate into your campaigns.
1. Conversion Ads
If you have any sort of checkout process set up on your site, or if you capture leads of any kind on your site, you’ll want to invest in conversion ads.
We talk more about conversion ads in depth in this blog. But we’ll cover the basics here too because it’s one of the absolute top social media best practices!
Many advertisers make the mistake of running Website Traffic Ads. You may be wondering how it’s a “mistake” if you’re directing users to your website, but you have to take Facebook’s algorithm into account.
If you run a Website Traffic Campaign, then Facebook is going to show the ad to users within your target audience who are likely to click, and that’s it – not actually convert.
Do 3,000 link clicks to your site matter if none of them convert? No, of course not.
Even if you change the optimization from link clicks to landing page views (which is supposed to show the ad to people who are likely to click and wait for the page to load), you’re still not optimizing for conversions.
A conversion ad is presented to people within your target audience who are likely to click and convert! And at the end of the day, that’s what we value the most right?
Optimizing for conversions within your ad campaign is definitely one of our recommended social media best practices you want to follow for success.
Like we mentioned previously, a conversion ad campaign is best when you want to track sales or lead form completions on your site. This can include anything from a vast ecommerce store to a simple contact form.
You’ll need to install a conversion tracking pixel in order to run conversion ads. And that can take a little extra setup, but it’s well worth it!
Outside of laser-targeting people who are already likely to convert, the second major benefit to a conversion campaign is its trackability. You can track everything from video views to engagement to clicks and finally sales. And you can create filtered, funneled audiences based off of this information.
Having this data allows you to send specific ads to specific audiences and continue moving them down the sales funnel until they’re a closed customer.
Unlike older, more traditional forms of advertising such as billboards or even TV commercials, a social media conversion campaign gives you the ability to follow your customer’s journey and see if your marketing efforts directly paid off or not!
2. Posting Daily
This is one of the biggest social media best practices: post content daily.
Social media is a 24/7 arena, and users are always hungry for new content! If you’re not posting new content on all of your social media platforms every day, then you risk the chance of losing both engagement and followers.
Not only does it stunt your potential for engagement from your current audience, but you’ll probably see fewer new followers come in as a result as well.
In the few brief seconds that someone makes a decision to follow your social media account or not, one of the first things they’re going to look at is how active the account is.
If the last time you posted was 3 days ago (let alone 2 weeks ago or more), you’re losing a good percentage of potential followers. So don’t miss out on a single opportunity! Post daily.
Another way to follow social media best practices and ensure your accounts look active is with any real-time updates. This will look different across different social media platforms, but this could include publishing Instagram Stories, live-tweeting, or live-streaming on Facebook, for example.
As you publish daily, be sure to keep up with real-time events and holidays also to reinforce your relevancy and up-to-date branding as a business!
In addition to the obvious, bigger holidays like Christmas, Thanksgiving, Fourth of July etc., be sure to pay attention to any smaller holidays that are relevant to your business.
For instance, if you run a dog-walking business, then you’ll want to capitalize on National Dog Day (which is August 26, for those wondering). This drive-in theater chose to capitalize on the holiday and target their dog loving customers.
Not only will this help gain traction with your specific audience, but it will make your account appear current and active which is a must!
I will continue to post the rest of the article from Lyfemarketing.com in my upcoming Blogs.
8 Social Media Best Practices You Should Incorporate Into Your Campaign
Social Media News 