Here is more of the article from my previous Blog…
3. Boosting Posts
Now that we’ve discussed how important it is to post daily, let’s make sure your audience is seeing those posts!
Did you know less than 10% of your Facebook followers see your posts organically in their News Feed? The same general rule applies to Instagram and Twitter as well, but Facebook in particular is a very “pay-to-play” platform.
It’s hard to follow social media best practices if your audience isn’t even seeing your content.
So how do you ensure that your audience sees your fantastic daily posts? Boost them! (Or promote them as it’s called on Twitter).
Boosting a post is the equivalent to sponsoring it; you’re putting ad dollars behind it to give it more reach. Within the ad platform, you can select the audience you want to serve the post to. This can either strictly consist of your Facebook following, new people who haven’t liked your page yet, or both!
Either way, boosted posts optimize for post engagement, giving you the most bang for your buck in terms of reach, comments, likes, and shares on your daily content.
4. Using the right creatives
Using the right creative is essential when looking at social media best practices. Did you know that people respond best to visuals because they remember 80% of what they see?
So be sure your brand is making a good impression with your visuals! It’s super important to make sure all of your visuals are fresh, high-resolution, bright, “non-stock-image-y” looking photos.
This is especially important on Instagram given its visual nature and grid profile look.
Outside of the look of the visuals, you want to make sure they’re sized properly! Different platforms, types of posts and paid posts all have different size requirements.
For instance, an Instagram post could be 800×800, whereas a LinkedIn post needs be 1200×627. It’s super important to pay attention to the size because poor sizing could lead to a high-resolution photo appearing pixelated.
Not to mention, any sort of errors that appear in your social media (whether it be the wrong photo sizing or a grammar error) can lead to a lack of trust in your brand from your followers. And a lack of trust can eventually make you lose out on potential sales- and we don’t want that!
In addition to your posts and organic content, you’ll want to be specific with your ad creatives as well. Facebook and Instagram both have the 20% text rule for any ad creatives (including boosted posts).
This means there can be no more than 20% text on the ad image or video thumbnail, otherwise, the ad will not run!
Since boosted posts are considered advertisements, you’ll want to try and think about your content in advance; if you plan on boosting a post, make sure the image with that post isn’t covered in text.
The last thing to remember when it comes to using strong creatives is to use videos- especially with ads! Videos outperform static images 9 times out of 10 on social media, and they’re great at getting a point across in a matter of seconds. Be sure your videos tell the same message with and without sound though. Because most people watch videos on mobile and often have the sound turned off.
5. Growing Followers (Organically and Paid)
It doesn’t matter how much you invest in your content and ads if nobody is seeing them! Growing your followers is crucial to growing your brand awareness and potential customer base.
So how do you do it? Well, there’s two ways: organically and with paid ads.
As we mentioned earlier, Facebook is a pay-to-play platform. Unless you’re a famously well-known brand, like Nike for example, it’s nearly impossible to dramatically grow your Facebook followers without the use of ads.
Facebook has the Page Like ad campaign that gives your target audience the chance to like your business page from that ad. At that point, they will see a percentage of your posts moving forward.
That is just about the only way to significantly grow your following on Facebook, but thankfully this is not the case on other “organic” platforms as we call them!
On platforms like Twitter and Instagram, you can grow your followers without having to necessarily pay for them.
LYFE Marketing performs mass following strategies to gain targeted followers for our clients, and we also utilize the help of hashtags.
Hashtags are public searchable words or phrases (that do not include spaces or punctuation), and when you use them in your posts, your post will then show up for that hashtag. The more hashtags you use, the more routes people have to find your post, and therefore your account!
Using hashtags increases follower interaction because you are able to reach more people. Be careful though! There is a such thing as too many hashtags depending on what your audience likes to see. Find that sweet spot.
Social Media News 